This post will encompass its pricing, initiatives, promotion, and more. The SWOT examination of MAC Cosmetics marketing strategy MAC Cosmetics Marketing Strategy.We will analyze the MAC Cosmetics marketing strategy within the major marketing bracket. It involves the 4Ps of marketing, including Price, Product, Place, and Promotion. There are other marketing strategies like product innovation that can be considered, however, the 4Ps were the major contributing factors to the company’s success. MAC Cosmetics’ marketing strategy has enabled the fashion line to stabilize itself, compete in the market and meet its business aims. Detailed below is the MAC Cosmetics Marketing strategy. MAC Cosmetics is one of the most extensive skincare and cosmetics companies globally. Initially, it packaged its products in black pots instead of compact ones. It used this method to provide utility for fashionable ladies. Skin Care and Primer: Moisturizers, cleansers and removers, and others.Eyes: Eye mascara, eye primer, eyelashes, eye shadow, and others.It had a large variety of products to satisfy its customers. Makeup: Concealer, face primers, foundation, powder, and others. Brushes and Tools: Lip brushes, face brushes, eye brushes, brush kits, and all types of brushes.Lips: Lip pencil, lipstick, liquid lip, lip gloss, etc. The large variety of products that MAC Cosmetics offers has been a hack in their marketing strategy. With this, they have proven to be more than just a skincare brand and have become “The Ultimate Color Authority.” Their products are custom, differently colored, and strong. MAC Cosmetics dared to stand different from its alternatives by producing different mixes of pigments to satisfy the needs of its clients. Also, it packages its products distinctively and offers some of them in limited editions. MAC Cosmetics Price StrategyĪs earlier indicated, MAC Cosmetics’ services were rendered to only models and makeup artists. However, towards the end of the ’80s, Madonna used one of their products for a photoshoot. This was a massive achievement for the brand.Īs a part of MAC Cosmetics’ marketing strategy, it factored on the new achievement and used a technique known as premium pricing on every one of its products.
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